Parašė webzlt· 2010 Bal. 20 13:04:43
#2377
http://www.dnseo.net/meta-tag-de...worthless/
is knygos "21 days seo mastery"
Useless for SEO, but not for Conversion
If you have been following my posts in the past, you should be well
aware by now that Meta Tags, in particular Meta Keywords and
Meta Description don’t carry the value they used to have.
In fact, the situation reached an extend where they
fundamentally are both useless for SEO, this is why more often than
not, I strongly simply recommend people just to skip them as there
are many other ways much more productive for you to get traffic
towards your site.
What is the Meta Description?
The Meta Description is a small piece of text (150 characters long)
that is used to describe the content of your page as a snippet
along with the page title in the search results.
In the past, the Meta description was useful as another place to
add your keywords and increase your site relevancy just like the
Meta keywords and page title.
As SEO evolved, both the Meta keywords and Meta description
have been rendered useless where all the weight of SEO has been
carried over onto the page title.
Why do I talk about the Meta Description?
Since I said it’s no longer beneficial for SEO, why do I keep talking
about it and not the Meta keywords?
Well, there’s one major difference between the meta keywords
and the meta description; the meta keywords have lost their value
and are totally invisible, not to be seen by the search engines (it is
assumed that some search engines now directly skip that metatag), while the meta description is still displayed in all the search
results.
Why I don’t need to write a Meta Description?
Because you write your own Meta Description is in no way a guaranty that Google may use it as snippet for
your page! That’s right, Google makes its own decision as to what it consider is
relevant to the search query, so even if you have prepared a nice
description for your page, if Google doesn’t find it the most
relevant to the search, it will then pick one from either of those 2
options:
• From the Open Directory Project if your site is listed there.
• From a relevant section of your page’s visible text if it does a
good job of matching up with a user’s search query.
It’s also important to remember that if the page description
doesn’t help your SEO, using a wrong one can hurt your SEO!
That’s right, just like the page title, Google doesn’t want you to
have 2 pages with the same description. Since the pages should
be unique and original, so should be their description!
The easiest way to ensure that all your Meta descriptions
are unique and always relevant to the content of the
page they are describing is simply to skip them.
Redagavo webzlt· 2010 Bal. 20 13:04:52